The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the most painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, consequences -- those are the stuffs of the future. There are tons of theories, heaps of how-to heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Outside of a sales perspective, story-telling in your circle of friends can make a enormous influence in rippling out your company to other people. My very first enormous client (that's still my client to date) came from a short conversation when driving the train on my way for my afterward day occupation. We weren't really close. I told him that I was in SEO and shared its own worth and exactly what it did for my website. He said that he would refer me.
Turns out that he did. I must close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid each day. While it might be true that everything you understand is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's helped me get the whole business enterprise.
Clients appreciate the small things. They also feel much more secure once you give them more information about what they're getting into and what they need to understand about other facets of online marketing. You can leverage on giving them what they need to understand instead of telling them vague generalities about the industry.
I have a customer today that signed up together because of their main product's SEO and signed up with the following search engine optimization firm because of their new product's SEO. They wanted to find out who is the greater SEO services provider. While I'm readily 60 percent more costly in my monthly retainer than another search engine optimization firm, I gave out free consultations to the operator.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we are simply waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a fantastic job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's one of my own trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and effective) form of marketing here remains TV. That leaves us with a 'free market' plus also a free click here market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in one month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton can afford to charge that much because they're all because of quality and exclusivity. I want to be a business like this. That's 1 reason why people give customer exclusivity because of their niche/industry. And we also charge premium for it.
Businesses can butt-heads on lowering prices. It may be the weapon of choice for most SEO firms. The clients win and the search engine optimization business loses.
My weapon of choice is raising the standard of our services and building a new. This way, pricing is both secondary and I'm very satisfied with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
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